Buendoc
Introducing Buendoc, Argentina's revolutionary healthcare and wellness app! We launched Buendoc just before the pandemic to digitalize and decentralize healthcare. This platform makes it easy to find healthcare professionals, book appointments online, and access all your medical records securely on your phone. Their mission is to make healthcare in Argentina more accessible, efficient, and user-friendly for everyone.
01
Product Discovery
We began with a Design Sprint Methodology to align goals and expectations, leading us to an MVP ready for user testing. This initial phase ensured we were on the right track from the start.
02
Brand Identity
Every digital product needs a strong brand and cohesive design for various channels. We created Buendoc’s brand and a comprehensive usage manual that covered all styles and use cases, ensuring consistency across all touchpoints.
A visual identity that is clean, minimalist, and modern, using a colour palette that evokes stability, confidence, and professionalism. The brand was inspired in the mix between care, love, family and doctors, medicine, professionals.
03
UI Design
The platform was extensive, with desktop and responsive designs encompassing over 90 screens. We developed a detailed design system, including low and high-fidelity wireframes.
We designed the entire platform, from the authentication flow and appointment calendar to the profiles for both healthcare professionals and patients.
The focus was on creating a clear interface that is easy and accessible for users of all ages.
04
Result
Buendoc was one of the most impactful projects I've worked on. It was comprehensive, from early stages to launch, and was both innovative and visionary. Today, managing online consultations and having medical records on our phones feels normal, but pre-pandemic Argentina, Buendoc was a pioneer in healthcare digitalization.
