Code Valley
Code Valley is a cutting-edge technology company based in Townsville, Australia, developing a marketplace for code components on a platform that integrates emerging coding and Bitcoin Cash. Unlike the traditional model of selling software in large, multi-feature packages, emergent coding allows specialist creators to earn a living from single features used in thousands of projects.
01
Problem Statement
Despite developing one of the most revolutionary technologies for building software, Code Valley's visual aesthetics and user experience did not reflect their modern approach. Their platform appeared outdated, difficult to use, and lacked a human-centered design.
02
Rebranding
To build a new identity, we proposed a rebranding that refreshed and modernized their existing graphic elements. By looking at industry leaders, we positioned Code Valley in the same realm, updating their typography, color palette, and visual resources such as illustrations and textures.
03
UX Design
With a fresh and modern brand identity in place, we focused on enhancing the user experience of their digital products. We conducted UX research, defined user personas, benchmarked against industry leaders, and reviewed all products. This resulted in a comprehensive short, medium, and long-term redesign plan for the interfaces.
In terms of UI Design the console was overly complex and lacked a design library, so we scoped changes at the design level.
We created a clear, modern interface using a streamlined design system. The goal was to add simplicity and maintain a neutral tone without complicating the platform further.
04
Result
Code Valley challenged me technically and creatively. Collaborating with the team, we reinforced that UX design is as crucial as technological complexity. We eagerly await the launch of the redesigned platform in the coming months.
